About Us 2
Who are we
Mr. Manoj Khem proprietor of M/s Neon Apparels ventured into garments manufacturing namely Nightwear for Ladies, Gents and Kids in the year 1995 under the name & style 'NAUGHTY'. In the beginning with little experience in garments trade and with no background in fashion industry, the take off was slow but steady. Over a period of time with more experience and knowledge of the fashion industry a retail outlet was opened in the flourishing Vardaan Market under the brand name “NAUGHTY” in the year 2000. Now with first hand knowledge being in direct touch with the customers through the in-house retail outlet, it became easier to innovate and cater to the customers' needs and preferences. In 2007, the adjacent store was taken over to give “NAUGHTY” its present look of 1000 SQ ft spread over 2 floors. The retail outlet stocks all the major brands in Lingerie namely LOVABLE, TRIUMPH, JOCKEY, ENAMOR, AMANTE, BWITCH, TRYLO, JULIET etc and in Nightwear besides in-house brand “NAUGHTY’ other major namely JULIET, PRIVATE LIVES, LOVABLE, JOCKEY etc. The store also stocks imported brands and has a footfall of about 100 customers everyday. We also have a Branches at City Centre I, Salt Lake Howrah and Gariahat.
Neon Apparels has its wholesale office at Burrabazar which is centralized for the convenience of the outstation customers. We have our distribution network in Jharkhand, Assam, Orrisa, Chattisgarh, Tamil Nadu, Andhra Pradesh, Rajasthan etc having almost 400 Dealers all over the Country. Our Sales Team Is always travelling interacting with our dealers and accordingly giving us feedback on improving our product range according to the needs of the customers. Having inhouse retail outlets at Vardaan Market, City Centre, Howrah and Gariahat being in 4 corners of the city also helps. Very soon we will be opening a fifth outlet at Behala. We are vendors to Host of Chain Store setups namely BAZAAR KOLKATA, RELIANCE, SONA’S FAVOURITE SHOP, JUBILANT RETAIL, V MART, UNIQUE BAZAAR , M Bazar etc. We are also distributors for other Nightwear Brands like PINK AVENUE, NITE FLITE, NEXT 2 SKIN, JULY for West Bengal and establishing ourselves as one stop shop for NIGHTWEAR and LINGERIE and adding to our existing strong dealer network in Kolkata and other cities of West Bengal.
With almost 17 years of experience in this field, we would now like to expand and open new outlets in other corners of the city for which we are on the lookout for space. With trained sales girls having expertise in Lingerie and Nightwear and having established our Brand, it becomes easy for us to penetrate in newer areas where customers are already aware of our Brand “NAUGHTY’S” presence through our dealer network.
Kolkata - 700 029
PH: 4061 9412
Address: Vardaan Market. 25A Camac Street,.
PH: 4064 3556
Address: Raghav Plaza 62/1 Rose Marry Lane, Ground Floor Shop No: 123A, Near Howrah A.C Market on Dobscon Road, Howrah A.C Market.